How To Turn A Boring Back Cover Blurb Into One That Makes Readers Want To Buy your Book
Our new course will help you turn a boring back blurb into one that excites prospective readers and helps you sell more books
Picture this.
Someone is browsing on Amazon and they come across your book. They click to see the back cover to read what it's about.
And what they find is a long, dense block of text.
Hard to read. Cluttered. Off-putting.
Click. They're gone.
You've just lost a book sale. And you'll never know it happened.
That's the problem that stops thousands of self-published books from selling — not the writing inside, but the words on the back.
Words that were written in a hurry, or rewritten a dozen times and still don't feel right, or cobbled together at the last minute because nobody ever showed the author how to do it properly.
And it doesn't have to be that way.
You spent months writing your book.
You deserve to give it the best possible chance of being read.
A great blurb is the difference between a browser and a buyer — and it can be learned in an afternoon.
I'm Peter, and along with my wife Caroline I've been helping self-publishing authors since 2007.
Between us we've worked with thousands of authors — romance, thriller, historical fiction, memoir, non-fiction — across just about every genre you can name.
And in all that time, the single most common mistake I see is this:
Authors treat the blurb as a description of their book.
A summary. A mini version of the story.
That's not what a blurb is.
A blurb is a sales tool. Its one job is to make the person holding your book — or reading your Amazon page — want to read it so badly they buy it straight away.
Once you understand that, the whole thing changes. Because 'selling' your book to new readers with the words on your back cover — done honestly and well — is a skill. And like any skill, it can be learned.
That's exactly what our new course will teach you.
Introducing
Brilliant Book Blurbs Video Course
Give your book the blurb your writing deserves with our new online training course.
Brilliant Book Blurbs is a short, focused online course that shows you exactly what to do to take your blurb from blah to brilliant.
I've distilled everything I've learned from working with thousands of authors.
The patterns I've seen.
The mistakes that come up again and again.
The small changes that make an enormous difference...
...into the most practical course I could make.
Each video lesson is short and easy to digest.
Just the skills you need, in the order you need them, so you can finish the course and write your new blurb the same day. And here's something worth knowing:
The skills you learn here will work for every book you ever write — not just this one.
Whether you're working on your first book or you have a whole series planned, this is a skill you'll keep and use forever.
Get 'Brilliant Book Blurbs' Online Course today
When you buy brilliant book blurbs online course today, you get access to a special easy-to-use platform where you can watch the online course content at your leisure.
Each video is designed to be short and easy to follow, so you will never feel overwhelmed or overloaded with information.
Inside the course, I also show you examples so you can learn from the best.
When you buy the course, you will have access to the training anytime you like so you can refer to it every time you need to write a new book.
What's inside the course
So let me tell you some of what lies inside Brilliant Book Blurbs
Why your blurb is failing — and why it's not your fault
The single biggest misunderstanding authors have about what a blurb is supposed to do. Fix this first and everything else gets easier.
The anatomy of a blurb that helps sell your book
A clear framework that works for any genre. You'll see exactly what goes where, and why each element earns its place.
The HOOK formula — your step-by-step structure
The framework I use with every author I work with. Follow it and you will never stare at a blank page again.
Fiction vs non-fiction: what changes and what doesn't
A novel blurb and a non-fiction blurb work differently. This module covers both, so whatever you're writing, you're fully covered.
Words that kill a blurb — and what to use instead
Specific phrases that stop readers cold. You'll know exactly what they are, why they kill momentum, and how to cut them instantly.
Words that kill a blurb — and what to use instead
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Why it's important to get your blurb right
I've worked with authors who've spent thousands getting their book produced beautifully — cover design, professional formatting, the lot — and then watched it sit unseen on Amazon because the blurb wasn't doing its job.
The blurb is not a luxury. It's not a finishing touch. It's as essential as your cover.
Which is why I've priced this course at a level where any author can say yes to it, without breaking the bank.
My guarantee to you
I've been helping authors improve their blurbs for nearly 20 years. In all that time, I have never had anyone come back and say their blurb didn't improve once they understood what it was actually supposed to do.
I'm confident enough in this course to offer you a full 30-day money-back guarantee.
Go through the lessons, follow the framework, write your new blurb. If you don't feel it was worth every penny of what you paid, email me and I'll refund you in full — no forms, no awkward conversation, just a quick email.
One more thing
Making consistent book sales isn't magic. But it does require that your blurb is professional, engaging, and written with the reader in mind — not just the author.
What this course will give you is a shift in how you think about your story and how you communicate it to prospective readers. That shift, once it happens, stays with you.
Every book you write from here on benefits from it.
If you've already got a blurb written and you're not happy with it — this will show you exactly what to fix and how to fix it. You don't need to start from scratch.
If you're still writing your book and you want to get the blurb right first time — this gives you everything you need.
Either way, the course is waiting for you. I'd be glad to see you inside it.
Get Brilliant Book Blurbs Today
Special limited-time price
Brilliant Book Blurbs
$49
Instant access online course
On demand course
Easy to consume video trainings
Step-by-step instructions
Go at your own pace
Need help? Email: peter@bespokeauthor.com
